About Experience Results Google Ads Audit Testimonials

Certified Performance Marketing Leader

Turning Experience Into Measurable Growth

A results-oriented Marketing professional with 14+ years of experience driving growth across 30+ industries in the UAE, US and GCC. My approach goes beyond traffic and lead generation — combining deep Google Ads expertise with a full-funnel view of the business to uncover sales bottlenecks and turn marketing investment into scalable revenue.

View My Experience
Muhammad Adnan Khan, Head of Performance Marketing, Dubai
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Years in Performance Marketing
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Total Ad Spend Managed
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Monthly Ad Spend at Peak
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Clients Managed
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Industries Served

More Than Just Managing Ad Accounts.

I've spent my career at the intersection of marketing, technology, data and growth — staying ahead of the forces shaping how businesses acquire, convert and grow, with AI now leading that transformation.

My experience spans both agency and in-house environments, across B2B, B2C and D2C models — from P&L ownership and team building to hands-on account strategy.

What I Bring

Deep Google Ads Expertise

Search, Display, Performance Max, Shopping, Video and Remarketing — built around performance and efficiency.

Commercial Mindset

Connecting marketing performance with profitability, sales and business outcomes.

Cross-Channel Digital Expertise

Understanding how Google Ads, Paid Social, SEO, CRO, CRM, marketplaces and other channels work together.

Full-Funnel Thinking

From traffic and leads to sales, customer journeys and revenue.

Growth Strategy & Scaling

Finding growth opportunities and building strategies to scale them sustainably.

Team Building & Leadership

Building, mentoring and leading high-performing teams that deliver results.

Data, Technology, Tools & AI

Using data, technology and AI to make smarter decisions and improve performance.

Career Timeline

Feb 2024 — Present

UnitedSEO, Dubai Current · Full-time

Head of Performance Marketing
  • Leads the performance marketing department overseeing Google Ads, Paid Social, Landing Pages and Web Development
  • Owns department P&L and overall performance marketing strategy and clients growth
  • Manages 80+ clients and a $400K+ monthly budget across Dubai & Abu Dhabi
May 2023 — Feb 2024

EZO.IO

Digital Marketing Manager
  • Managed a $90,000/month budget across Google Ads, Capterra and Bing
  • Led a funnel optimization project that lifted conversion rate from 2.8% to 3.4%
Nov 2021 — Apr 2023

OLX Pakistan / Dubizzle Group

Growth Lead
  • Led CLM department and managed Google Ads, Facebook and Instagram campaigns
  • Owned Users, Listings, Leads and Online Revenue KPIs for OLX Pakistan & Bahrain
  • Drove growth initiatives across Product, Engineering, BI, Design, SEO and Marketing
  • Built an automated monetization mechanism from scratch, contributing 47% of monthly online revenue at OLX Pakistan
Sept 2017 — Oct 2021

UnitedSEO, Dubai

Head of Performance Marketing Department
  • Led a team of 8, managing 180+ clients across automotive, real estate, tourism, food, health and e-commerce verticals
  • Owned department P&L, contributing 25%+ of company monthly revenue
Nov 2016 — Aug 2017

Cinnova Technologies

Digital Marketing Lead
  • Ran Google paid campaigns across search, display and shopping for client and internal initiatives
Apr 2016 — Oct 2016

Techverx

Manager Digital Marketing
  • Launched the company's PPC, SEO, email and content marketing service line from scratch
Sept 2012 — Mar 2016

Sofizar, Constellation CK

Product Analyst
  • Managed PPC campaigns and internal digital projects, starting as Associate Product Analyst and Social Media Intern
USEO
EZO
Dubizzle Group / OLX
Cinnova Technologies
Techverx
Sofizar

Numbers Tell Part of the Story

Campaign-Level Achievements

Up to 10X ROAS
On regular campaigns
Up to 30X ROAS
On seasonal campaigns
Up to 10% Click-to-Lead Rate
Across high-performing campaigns
Up to 27% Lower Ad Spend
While improving monthly revenue efficiency by 12%

Leadership-Level Achievements

47% of Online Revenue
Built an automated monetization revenue stream contributing 47% of total online revenue
Up to 95% Client Renewal
Achieved up to 95% quarterly client renewal rates
93/100 Leadership Score
Earned in a third-party employment survey, surpassing the company average of 83
20% Lower Department Costs
Reduced costs through smarter resource hiring and the right technology and tools

Markets I've Worked Across

Experience spanning multiple mature and emerging markets across the US, UAE and GCC.

Brands & Businesses I've Worked On

Selected businesses and brands I've supported through performance marketing roles across agency and in-house environments.

Brand appearances represent professional/project experience and do not imply current affiliation, endorsement or direct client ownership.

Want a Second Opinion on Your Google Ads?

Sometimes the biggest opportunities aren't found by spending more. They're found by understanding where your existing budget is leaking — and where it could be working harder.

I offer a limited number of independent Google Ads audits outside my full-time professional commitments.

  • Identify wasted or inefficient spend
  • Review campaign structure and account architecture
  • Evaluate keyword and search-term strategy
  • Assess bidding and budget allocation
  • Review conversion tracking and measurement
  • Identify scaling opportunities
  • Highlight quick wins and strategic improvements
  • Receive an experienced second opinion on your account
Google Ads campaign dashboard on a laptop

One-time, independent audit — provided after-hours alongside my full-time leadership role, and entirely unaffiliated with any current or former employer.

Simple, Transparent Pricing

One-time Google Ads audit. No long-term commitment.

AED 3K – 30K / month spend
AED 1,500
  • Full account audit
  • Campaign structure review
  • Keyword & search-term analysis
  • Bidding & budget review
  • Conversion tracking review
  • Key issues & opportunities
  • Prioritized recommendations
AED 31K – 60K / month spend
AED 2,000
  • Everything in the standard audit
  • Deeper account analysis
  • Budget allocation recommendations
  • Scaling opportunities
  • 1 online consultation meeting
AED 61K – 100K / month spend
AED 3,000
  • Comprehensive account audit
  • Advanced campaign structure review
  • Budget & bidding strategy analysis
  • Growth opportunities
  • Prioritized action plan
  • 2 online consultation meetings
AED 100K+ / month spend
Bespoke
  • For larger accounts and more complex performance marketing environments

Limited number of independent audits accepted each month.

From Account Access to Action Plan

01

Tell Me About Your Account

Submit the short form and tell me about your monthly spend and goals.

02

Account Review

I'll review your account structure, campaigns, targeting, bidding, spend allocation and conversion setup.

03

Findings & Recommendations

You'll receive a clear list of issues, opportunities and prioritized recommendations.

04

Strategy Discussion

Depending on your package, we'll discuss the findings during an online consultation.

What People I've Worked With Say

Real feedback from Google Ads clients and professional colleagues, shared via Google Reviews and LinkedIn.

Client Feedback

LinkedIn · Client★★★★★

"Muhammad Adnan has been handling our digital presence and particularly our AdWord campaigns for several years. His efforts have been instrumental to our growth. He is a highly motivated professional, accessible and keeps himself updated with new strategies and concepts. We have implemented several campaigns under his supervision which have all been highly successful. It's a pleasure working with him and no doubt he is and will be a trusted asset to any company or campaigns."

Syed Reiss
CEO, Acorn Group
LinkedIn · Client★★★★★

"Muhammad Adnan expertly managed my Google ads campaign and SEO. He was available to modify and troubleshoot the campaigns on the fly. I recommend him very highly for his dedicated work on my behalf."

Babar Bashir Chaudhri
Consultant Cardiac, Thoracic & Transplant Surgeon, King's College Hospital
LinkedIn · Client★★★★★

"Extremely reliable and extra miles to go person! Highly recommended!"

Khushnida Akramova
Co-Founder, AKS Labs
Google Review★★★★★

"[Company name withheld], a Best Digital Marketing Company in Dubai — I dealt with Mr. Adnan (Accounts Manager), very responsive, kind and humble with a soft-spoken manner, always giving me good suggestions and ideas suited to my experience. Whenever I changed anything on my website or social media targeting for my ads, everything was handled perfectly, and I got a great response from customers. I grew my business from 0 to 60% starting from January — within 6 months it made a big change for my company. Thank you [company name withheld] & Mr. Adnan, I recommend everyone to use their services."

Kazim Hussain
Google Review★★★★★

"Adnan has been helping us with the google ads and SEO campaigns since 2 years. We are very happy with his service and prompt responses."

Midhun M Chayanani
Google Review★★★★★

"My experience with Adnan as my google ads account manager is extremely good. He is very professional & proactive."

Ishtiaq Khan
Google Review★★★★★

"Adnan and the team have looked after our account for more than a year. Had some great results."

Lisa Kingsley
Google Review★★★★★

"We've been working with [company name withheld] for almost 3 years now. They're always super responsive when it comes to helping us with urgent requirements, and putting in-place a strategy. Mr. Muhammad Adnan has been tremendous support throughout. He was always up with creative ideas and has completely out-performed the past agencies we worked with. We'd highly recommend [company name withheld] to any company looking not only for a marketing agency but a partner to treat the business like their own."

Shafaat Ahamed
Google Review★★★★★

"Our Company has been the client with [company name withheld] for 3 years and we are highly satisfied with the service and support received. Our project was assigned by Mr. Adnan, and we are very much happy with his innovative ideas. Keep up the good work."

Varun John
Google Review★★★★★

"We Dial-For-Battery have been a customer of [company name withheld] since 2017. They're always super responsive in helping us with urgent requirements, and putting in-place a strategy for us monthly that's tailored to the calendar year. I personally thank Mr. Adnan, a very young gentleman with extraordinary abilities in Social Media Marketing... [Company name withheld] has completely out-performed the past agencies we worked with. We'd highly recommend any company looking not only for a marketing agency but a partner to treat the business like their own."

Dharveesh
Google Review★★★★★

"We cooperate with [company name withheld] for several years. They are highly reliable, customer focused, always accessible and — last but not least — very professional in their work. The Google ads management became excellent since Adnan joined the team. The ad campaigns are matching perfectly our needs."

Gregor Kowal
Google Review★★★★★

"Working with [company name withheld] has been a great experience for me. Thank you for all your efforts Adnan and for being so proactive."

Bilal Mehar
Google Review★★★★★

"Muhammad Adnan has been very helpful. I have recommended his services to colleagues."

Babar Chaudhri

Professional Endorsements

LinkedIn · Colleague

"I highly recommend Adnan Khan for his exceptional work ethic and collaborative spirit. His dedication to excellence and strong problem-solving skills make him an invaluable asset to any team. Adnan's positive attitude and effective communication ensure success in all endeavors."

Muhammad Nabeel Rabbani
Digital Marketing Strategist — SEM/SEO Expert
LinkedIn · Colleague

"Adnan proved to be a brilliant person to work with. Proactive, ambitious, committed and a broad-minded perfectionist. I would recommend him for any project that requires the very best in lead generation execution. Working at OLX is most challenging, and he thrived. A dedicated, goal-oriented strategist that cannot be overestimated — experiencing his fast and sharp mind at the workplace is most outstanding."

Abuzar Furqan
Product · Growth · Retention · Engagement · Conversion
LinkedIn · Colleague

"Adnan was a solid member of the team and a fantastic lead in the department. I really enjoyed working with Adnan, he is a true professional."

Simon Bell
Founder & Managing Partner, 3 Digital Brands — managed Adnan directly
LinkedIn · Colleague

"I have had the pleasure of working with Adnan Khan on multiple projects. Never have I met a more intuitive, creative and tuned-in individual. Adnan has a good knack for communicating his thoughts and making others understand through the use of different examples. Adnan is very passionate about what he does and his level of professionalism is great. I would highly recommend working with him — you will not be disappointed."

Abdul Wahab
Growth Marketer — Paid Media & SEO
LinkedIn · Colleague

"Adnan is very passionate and has great vision for his work. Working with Adnan, I found him to be a person with great recognition and deep experience in digital marketing. Ambitious manager with boundless energy — that's Adnan! Has strong organizational skills."

Abdul Basit
Building Smart, Scalable & Conversion-Driven Online Stores
LinkedIn · Colleague

"Adnan Khan is highly professional, and one can rely on him easily. His clients have always left fabulous feedback — best of luck with the future."

Muhammad Anus
AI Consultant & Digital Marketing Expert

Company and colleague names have been withheld in select reviews for confidentiality.

Beyond Marketing

Auto enthusiast Travel Football Skydiving Scuba diving Parasailing

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